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Brand valued how socially valued brands hold the key to a sustainable future and business success /

"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" camp...

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Main Author: Champniss, Guy.
Corporate Author: ebrary, Inc.
Other Authors: Rodes Vila, Fernando.
Format: Online Book
Language:English
Published: West Sussex, U.K. : Wiley, 2011.
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Online Access:Online version
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