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The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms /

"Build a disruptive marketing agency for the modern age. The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech sav...

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Bibliographic Details
Main Author: Roetzer, Paul, 1978-
Corporate Author: ebook central
Format: Online Book
Published: Hoboken, N.J. : John Wiley, c2012.
Online Access:Online version
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