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Sports marketing agreements legal, fiscal and practical aspects /

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of th...

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Bibliographic Details
Main Author: Blackshaw, Ian S.
Corporate Author: SpringerLink (Online service)
Format: Online Book
Published: The Hague : T.M.C. Asser Press, c2012.
Series:Asser international sports law series.
Online Access:Online version
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