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Consumer demographics and behaviour markets are people /

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the impor...

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Bibliographic Details
Main Author: Martins, Jo. M., 1936-
Corporate Author: SpringerLink (Online service)
Other Authors: Swanson, David A. 1946-, Yusuf, Farhat.
Format: Online Book
Published: Dordrecht ; New York : Springer, c2012.
Series:Springer series on demographic methods and population analysis ; 30.
Online Access:Online version
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