Cover Image
Saved in:

Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer /

Main Author: Meister, Sandra.
Corporate Author: SpringerLink (Online service)
Format: Thesis Online Book
Language:English
Published: Wiesbaden : Springer Gabler, c2012.
Subjects:
Online Access:Online version
Tags: Add Tag
No Tags, Be the first to tag this record!