Gender, culture, and consumer behavior

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing a...

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Corporate Author: EBSCOhost books.
Other Authors: Otnes, Cele., Tuncay-Zayer, Linda.
Format: Online Book
Language: English
Published: New York : Routledge, c2012.
Subjects:
Online Access: Online version
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Online version