Cover Image
Saved in:

Gender, culture, and consumer behavior

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing a...

Full description

Bibliographic Details
Corporate Author: EBSCOhost books.
Other Authors: Otnes, Cele., Tuncay-Zayer, Linda.
Format: Online Book
Language:English
Published: New York : Routledge, c2012.
Subjects:
Online Access:Online version
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 02590cam a2200457Ka 4500
001 1403247
005 20120802120021.0
006 m d
007 cr cnu---unuuu
008 120611s2012 nyua ob 001 0 eng d
035 |a (OCoLC)ocn795123388 
040 |a N$T  |c N$T  |d YDXCP  |d CDX  |d OCLCO  |d E7B 
020 |a 9781136463495 (electronic bk.) 
020 |a 1136463496 (electronic bk.) 
020 |z 9781848729469 
020 |z 1848729464 
020 |a 0203127579 (electronic bk.) 
020 |a 9780203127575 (electronic bk.) 
024 8 |a 9786613638182 
050 4 |a HF5415.32  |b .G457 2012 
072 7 |a BUS  |x 016000  |2 bisacsh 
049 |a PVUA 
245 0 0 |a Gender, culture, and consumer behavior  |h [electronic resource] /  |c edited by Cele C. Otnes, Linda Tuncay-Zayer. 
260 |a New York :  |b Routledge,  |c c2012. 
300 |a 1 online resource (xxxi, 450 p.) :  |b ill. 
520 |a "When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher. 
504 |a Includes bibliographical references and index. 
506 |a Electronic access restricted to Villanova University patrons. 
588 |a Description based on print version record. 
650 0 |a Consumer behavior. 
650 0 |a Consumer behavior  |x Cross-cultural studies. 
650 0 |a Consumption (Economics)  |x Social aspects. 
700 1 |a Otnes, Cele. 
700 1 |a Tuncay-Zayer, Linda. 
710 2 |a EBSCOhost books. 
776 0 8 |i Print version:  |t Gender, culture, and consumer behavior.  |d New York : Routledge, c2012  |z 9781848729469  |w (DLC) 2011040319  |w (OCoLC)754732825 
856 4 0 |z Online version  |u http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452452 
999 |z 634794384828504968 
994 |a 92  |b PVU 
852 0 |b WWW  |h HF5415.32  |i .G457 2012 
852 0 |b ACQ