Review by Choice Review
Seelig (Stanford Technology Ventures Program) describes techniques and lessons in creative problem solving, based on her popular Stanford University class. She has been recognized for her pioneering work in innovative engineering education. InGenius offers a model for generating creative solutions through the use of the "Innovation Engine" that Seelig uses in her teaching. The engine has three internal components (knowledge, imagination, and attitude) and three external components (resources, habitats, and culture), and each dimension is explored in a separate chapter. Seelig incorporates the use of techniques described by other well-known authors in the field of creativity, and encourages readers to apply a variety of environments to stimulate their own creativity. The book's writing style is accessible to a wide range of readers, and the notes at the end of the book provide information for those seeking more knowledge of the field. For readers interested in creative problem solving, this reviewer also recommends J. Daniel Cougar's excellent book, Creative Problem Solving and Opportunity Finding (1995). Summing Up: Recommended. General readers and lower-division undergraduate students. N. J. Johnson formerly, Metropolitan State University
Copyright American Library Association, used with permission.
Review by Library Journal Review
Psychiatrist and psychoanalyst Carrie Barron and her husband, orthopedic surgeon Alton Barron, propose a "creativity cure" to foster happiness. This cure is made up of five steps-"Insight," "Movement," "Mind Rest," "Using Your Own Two Hands," and "Mind Shift"-which help readers tap into their creative potential and find satisfaction through tactile self-expression. The Barrons guide readers through introspective questions touching on family issues, psychological clutter, and self-mastery. They offer engaging case studies and a wide range of activities one can undertake to nurture creativity (e.g., designing a flowerbed, writing by hand) and encourage readers to just do and not judge. Neuroscientist Seelig (executive director, Stanford Technology Ventures Program, Stanford Univ. Sch. of Engineering; What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World) also discusses the creative impulse but applies it to organizations as well as individuals, focusing on generating fresh approaches to everyday problems. She demonstrates, through numerous examples, that creativity and experimentation are both personal mindsets and values in organizations. -VERDICT The Creativity Cure helps amp up the creative drive with a good deal of commitment on the reader's part. inGenius acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations. [For The Creativity Cure, see Prepub Alert, 11/28/11.] (c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.