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Spreadable media : creating value and meaning in a networked culture /

"Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness"--Aggregating attention i...

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Main Authors: Jenkins, Henry, 1958- (Author), Ford, Sam, 1983- (Author), Green, Joshua (Author)
Corporate Author: JSTOR books.
Format: Online Book
Published: New York : New York University Press, ©2013.
Series:Postmillennial pop.
Online Access:Online version
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