Spreadable media : creating value and meaning in a networked culture /
"Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness"--Aggregating attention i...
|Main Authors:||, ,|
New York :
New York University Press,
|Online Access:||Online version|
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