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How to conduct surveys : a step-by-step guide /

"The Fifth Edition of the best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her oth...

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Main Author: Fink, Arlene.
Format: Book
Language: English
Published: Thousand Oaks, Calif. : SAGE Publications, 2013
Edition: 5th ed.
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008 130216s2013 caua b 001 0 eng
010 |a  2012038588 
035 |a (OCoLC)ocn811239070 
040 |a DLC  |b eng  |c DLC  |d YDX  |d UKMGB  |d YDXCP  |d BWX  |d UTO 
020 |a 9781452203874 (pbk.) 
020 |a 1452203873 (pbk.) 
035 |a (OCoLC)811239070 
050 0 0 |a HN29  |b .F53 2013 
049 |a PVUM 
100 1 |a Fink, Arlene. 
245 1 0 |a How to conduct surveys :  |b a step-by-step guide /  |c Arlene Fink. 
250 |a 5th ed. 
260 |a Thousand Oaks, Calif. :  |b SAGE Publications,  |c c2013. 
300 |a xix, 173 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Conducting surveys: everyone is doing it -- The survey form: questions, scales, and appearance -- Getting it together: some practical concersn -- Sampling -- Survey design: environmental control -- Analyzing and organizing data from surveys -- Presenting the survey results. 
520 |a "The Fifth Edition of the best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centers her guidance on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, determining the frequency of surveying respondents, and analyzing and reporting the results. The Fifth Edition pays particular attention to the internet and online surveys, considering best practices and techniques for developing a thorough and effective survey. "--Publisher. 
590 |a March13soc 
650 0 |a Social surveys. 
650 0 |a Educational surveys. 
994 |a 92  |b PVU 
852 0 |b MAIN  |h HN29  |i .F53 2013