How to conduct surveys : a step-by-step guide /
"The Fifth Edition of the best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as he...
Thousand Oaks, Calif. :
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- Conducting surveys: everyone is doing it
- The survey form: questions, scales, and appearance
- Getting it together: some practical concersn
- Survey design: environmental control
- Analyzing and organizing data from surveys
- Presenting the survey results.