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How to conduct surveys : a step-by-step guide /

"The Fifth Edition of the best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her oth...

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Main Author: Fink, Arlene.
Format: Book
Language: English
Published: Thousand Oaks, Calif. : SAGE Publications, 2013
Edition: 5th ed.
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Table of Contents:
  • Conducting surveys: everyone is doing it
  • The survey form: questions, scales, and appearance
  • Getting it together: some practical concersn
  • Sampling
  • Survey design: environmental control
  • Analyzing and organizing data from surveys
  • Presenting the survey results.