21st century communication a reference handbook /
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21st century communication a reference handbook /

"Following the sections that introduce the discipline and a number of different approaches to studying communication phenomena, [the editor has] divided communication study into four basic properties: 1) the different processes that people typically use to accomplish the task of communicating w...

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Bibliographic Details
Corporate Authors: Sage Publications, inc, Sage eReference (Online service)
Other Authors: Eadie, William F. (Editor)
Format: Online Book
Language:English
Published: Thousand Oaks : Sage Publications, c2009.
Series:21st century reference series (Thousand Oaks, Calif.)
Subjects:
Communication.
Mass media.
Access:Search online version
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com handbooks 1
Table of Contents:
  • Volume 1. Preface
  • About the editors
  • About the contributors
  • Part I. The discipline of communication
  • Part II. Approaches to the study of communication
  • Part III. Key processes of communication
  • Part IV. Forms and types of communication
  • Part V. Key characteristics of messages
  • Part VI. Key communication relationships
  • Part VII. Factors affecting communication
  • Part VIII. Challenges and opportunities for communication
  • Volume 2. Part IX. Media as communication
  • Part X. Communication as a profession
  • Part XI. Journalism
  • Part XII. Public relations
  • Part XIII. Advertising
  • Part XIV. Media management
  • Index.

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