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Encyclopedia of major marketing strategies. Volume 3

A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensurin...

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Corporate Author: Gale Virtual Reference Library.
Other Authors: Miskelly, Matthew, (Editor)
Format: Online Book
Published: Detroit : Gale/Cengage Learning, 2013.
Online Access:Online version
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