Promotional cultures : the rise and spread of advertising, public relations, marketing and branding /
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Promotional cultures : the rise and spread of advertising, public relations, marketing and branding /

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promoti...

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Bibliographic Details
Main Author: Davis, Aeron (Author)
Format: Book
Language:English
Published: Cambridge : Polity, 2013.
Subjects:
Communication and culture.
Communication and culture > Case studies.
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advertising 1
branding 1
culture 1
marketing 1
pr 1
promotion 1
public relations 1

Falvey Main - 3rd Floor

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P94.6 .D38 2013
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