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Handbook of social media management value chain and business models in changing media markets /

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and commu...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Friedrichsen, Mike., Mühl-Benninghaus, Wolfgang.
Format: Online Book
Published: Berlin ; New York : Springer, c2013.
Series:Media business and innovation.
Online Access:Online version
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