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Advances in advertising research. (Vol. IV), The changing roles of advertising

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Dahlén, Micael., Okazaki, Shintaro., Rosengren, Sara.
Format: Online Book
Published: Wiesbaden : Springer Gabler, c2013.
Series:EAA Series,
Online Access:Online version
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