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Best practices in marketing and their impact on quality of life

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Alves, Helena., Vazquez, Jose Luis.
Format: Online Book
Language:English
Published: Dordrecht ; New York : Springer, c2013.
Series:Applying quality of life research.
Subjects:
Online Access:Online version
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