The executor of integrated marketing communications strategy : marcom manager's working model
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the differe...
Berlin ; New York :
|Series:||SpringerBriefs in business.
|Online Access:||Online version|
No Tags, Be the first to tag this record!