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Brand growth barriers identify, understand, and overcome them /

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kru╠łger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In th...

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Main Author: Kru╠łger, Ralph.
Corporate Author: SpringerLink (Online service)
Other Authors: Stumpf, Andreas.
Format: Online Book
Published: Berlin ; New York : Springer, c2013.
Series:Management for professionals.
Online Access:Online version
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