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The cycle : a practical approach to managing arts organizations /

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll...

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Main Author: Kaiser, Michael M.
Other Authors: Egan, Brett E.
Format: Book
Published: Waltham, Massachusetts : Brandeis University Press, [2013]
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