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Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires /

"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers, advertisers, pol...

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Bibliographic Details
Main Author: Bradburn, Norman M.
Other Authors: Sudman, Seymour., Wansink, Brian.
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, c2004.
Edition:Rev. ed.
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VITAL Library, Vasey 106 -- Faculty Check-Out only

Holdings details from VITAL Library, Vasey 106 -- Faculty Check-Out only
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H62 .B63 2004
Copy 1 Available