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International business realisms globalizing locally responsive and internationally connected business disciplines /

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across...

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Bibliographic Details
Other Authors: Arora, Anshu.
Format: Online Book
Published: New York : Palgrave Macmillan, 2013.
Series:International Marketing and Management Review.
Online Access:Ebook Library
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