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Basics of branding : a practical guide for managers /

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will...

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Main Author: Gronlund, Jay., (Author)
Format: Online Book
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition:First edition.
Series:2013 digital library.
Marketing strategy collection.
Subjects:
B2B
B2C
Online Access:http://www.businessexpertpress.com/
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EBSCOhost
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