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Stories of innovation for the millennial generation the Lynceus long view /

The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the...

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Main Author: Formica, Piero.
Format: Online Book
Language:English
Published: [Basingstoke] : Palgrave Macmillan, 2013.
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