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Marketing strategy for small- to medium-sized manufacturers a practical guide for generating growth, profit, and sales /

Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins,...

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Main Author: France, Charles E.
Format: Online Book
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Series:2013 digital library.
Marketing strategy collection.
Online Access:Connect to MyiLibrary resource.
Available by subscription from Safari Books Online
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