Product variety in automotive industry : understanding niche markets in America /
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that...
|Series:||SpringerBriefs in business,
|Online Access:||Online version|
No Tags, Be the first to tag this record!