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Product variety in automotive industry : understanding niche markets in America /

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that...

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Main Author: Guerzoni, Marco, (Author)
Corporate Author: SpringerLink (Online service)
Format: Online Book
Language:English
Published: Cham : Springer, [2013?]
Series:SpringerBriefs in business,
Subjects:
Online Access:Online version
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