Encyclopedia of global brands.
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Encyclopedia of global brands.

Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famou...

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Bibliographic Details
Corporate Author: Gale Virtual Reference Library
Format: Online Book
Published: Detroit : St. James Press, 2013.
Edition:2nd ed.
Access:Search online version
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