APA Citation

Banning, D. (1957). Techniques for marketing new products. New York: McGraw-Hill.

Chicago Style Citation

Banning, Douglas. Techniques for Marketing New Products. New York: McGraw-Hill, 1957.

MLA Citation

Banning, Douglas. Techniques for Marketing New Products. New York: McGraw-Hill, 1957.

Warning: These citations may not always be 100% accurate.