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Motivation research in advertising and marketing.

Bibliographic Details
Main Author: Smith, George Horsley.
Format: Book
Language:English
Published: New York, McGraw-Hill, 1954.
Edition:1st ed.
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008 900601s1954 nyua 000 0 eng u
010 |a  54011275  
035 |a (CaOTULAS)203388724 
035 |9 00160496 
040 |c CarP 
049 |a PVUM 
050 0 |a HF5822  |b .S6 
099 1 |a HF5822.S6 
100 1 |a Smith, George Horsley. 
245 1 0 |a Motivation research in advertising and marketing. 
250 |a 1st ed. 
260 |a New York,  |b McGraw-Hill,  |c 1954. 
300 |a 242 p.  |b illus.  |c 24 cm. 
650 0 |a Motivation (Psychology) 
650 0 |a Advertising  |x Psychological aspects. 
852 0 |b MAIN  |h HF5822.S6