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Candidate-centered campaigns : political messages, winning personalities, and personal appeals /

"Modern campaign messages do not typically focus on a candidate's issue stances and policy proposals. Instead, campaigns use personal stories about candidates reveal greater narratives. Campaigns tell stories about their candidates to make their candidate more credible and likeable, essent...

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Bibliographic Details
Main Author: Arbour, Brian. (Author)
Format: Book
Published: New York, New York : Palgrave Macmillan, [2014]
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Falvey Main - 3rd Floor

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Holdings details from Falvey Main - 3rd Floor
Call Number: JK2281 .A73 2014
Copy 1 On Shelf