Cover Image
Saved in:

Engaging customers using big data : how marketing analytics are transforming business /

"Big Data is rapidly transforming a number of business functions across many industries. The biggest transformation is in how we market to our customers. This book shows marketers today how to seek small samples from their customers to observe their behavior, predict changes, and act using a se...

Full description

Bibliographic Details
Main Author: Sathi, Arvind., (Author)
Format: Book
Published: New York, NY : Palgrave Macmillan, 2014.
Tags: Add Tag
No Tags, Be the first to tag this record!

Falvey Main - 3rd Floor

Holdings details from Falvey Main - 3rd Floor
Call Number: Find on map
HF5415.13 .S273 2014
Copy 1 Available