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Engaging customers using big data : how marketing analytics are transforming business /

"Big Data is rapidly transforming a number of business functions across many industries. The biggest transformation is in how we market to our customers. This book shows marketers today how to seek small samples from their customers to observe their behavior, predict changes, and act using a se...

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Bibliographic Details
Main Author: Sathi, Arvind., (Author)
Format: Book
Language:English
Published: New York, NY : Palgrave Macmillan, 2014.
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Falvey Main - 3rd Floor

Holdings details from Falvey Main - 3rd Floor
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HF5415.13 .S273 2014
Copy 1 Available