Engaging customers using big data : how marketing analytics are transforming business /
"Big Data is rapidly transforming a number of business functions across many industries. The biggest transformation is in how we market to our customers. This book shows marketers today how to seek small samples from their customers to observe their behavior, predict changes, and act using a se...
New York, NY :
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HF5415.13 .S273 2014
|Copy 1||On Shelf|