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Internet marketing and big data exploitation /

"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sust...

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Bibliographic Details
Main Author: Chaston, Ian, (Author)
Format: Book
Language:English
Published: Houndsmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015.
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Falvey Main - 3rd Floor

Holdings details from Falvey Main - 3rd Floor
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HF5415.1265 .C4885 2015
Copy 1 Available