Cover Image
Saved in:

International marketing management text and cases /

This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of internation...

Full description

Main Author: Mathur, U. C., 1938-
Format: Online Book
Published: New Delhi ; London : SAGE, c2008.
Online Access:SAGE knowledge
Tags: Add Tag
No Tags, Be the first to tag this record!