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Non-Western perspectives on human communication implications for theory and practice /

Min-Sun Kim challenges the longstanding individualistic model on which most Western intercultural research is based. She proposes a new way of conceptualizing identity by blending traditional and non-Western views into a broader, more realistic understanding of cultures and communication.

Main Author: Kim, Min-Sun.
Format: Online Book
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2002.
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Online Access:SAGE knowledge
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