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Arguing for a general framework for mass media scholarship

In this work, media scholar and author W. James Potter challenges media scholars and students to change the way they think about the media. He provides structure to mass media scholarship that is focused on the most useful ideas in the phenomenon of the mass media, not lines of research.

Main Author: Potter, W. James.
Format: Online Book
Published: London : SAGE, 2009.
Online Access:SAGE knowledge
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