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The marketing of the president political marketing as campaign strategy /

Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television adv...

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Main Author: Newman, Bruce I.
Format: Online Book
Published: Thousand Oaks, Calif. : SAGE, c1994.
Online Access:SAGE knowledge
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