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Advertising and promotion communicating brands /

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.

Main Author: Hackley, Christopher E.
Format: Online Book
Language:English
Published: London : SAGE, 2005.
Subjects:
Online Access:SAGE knowledge
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