Cover Image
Saved in:

Managing TV Brands with Social Media : An Empirical Analysis of Television Series Brands /

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring...

Full description

Bibliographic Details
Main Author: Berz, Jennifer. (Author)
Corporate Author: SpringerLink (Online service)
Format: Online Book
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2016.
Subjects:
Online Access:Online version
Tags: Add Tag
No Tags, Be the first to tag this record!