Managing TV Brands with Social Media : An Empirical Analysis of Television Series Brands /
Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring...
Springer Fachmedien Wiesbaden : Imprint: Springer VS,
|Online Access:||Online version|
No Tags, Be the first to tag this record!