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Media Corporate Entrepreneurship : Theories and Cases /

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in var...

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Bibliographic Details
Main Author: Hang, Min. (Author)
Corporate Author: SpringerLink (Online service)
Format: Online Book
Published: Singapore : Springer Singapore : Imprint: Springer, 2016.
Series:Media Business and Innovation
Online Access:Online version
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