Media Corporate Entrepreneurship : Theories and Cases /
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in var...
Springer Singapore : Imprint: Springer,
|Series:||Media Business and Innovation
|Online Access:||Online version|
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