Value-Oriented Media Management : Decision Making Between Profit and Responsibility /
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal va...
|Other Authors:||, ,|
Springer International Publishing : Imprint: Springer,
|Series:||Media Business and Innovation
|Online Access:||Online version|
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