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Value-Oriented Media Management : Decision Making Between Profit and Responsibility /

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal va...

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Corporate Author: SpringerLink (Online service)
Other Authors: Altmeppen, Klaus-Dieter. (Editor), Hollifield, C. Ann. (Editor), van Loon, Joost. (Editor)
Format: Online Book
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Series:Media Business and Innovation
Subjects:
Online Access:Online version
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