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Value-Oriented Media Management : Decision Making Between Profit and Responsibility /

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal va...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Altmeppen, Klaus-Dieter. (Editor), Hollifield, C. Ann. (Editor), van Loon, Joost. (Editor)
Format: Online Book
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Series:Media Business and Innovation
Subjects:
Online Access:Online version
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035 |a (DE-He213)978-3-319-51008-8 
245 1 0 |a Value-Oriented Media Management :  |b Decision Making Between Profit and Responsibility /  |c edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon. 
264 1 |a Cham :  |b Springer International Publishing :  |b Imprint: Springer,  |c 2017. 
300 |a VIII, 240 pages 20 illustrations, 6 illustrations in color.  |b online resource. 
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490 1 |a Media Business and Innovation 
505 0 |a Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value Drivers. 
520 |a In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility. . 
650 0 |a Business. 
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650 0 |a Business ethics. 
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650 0 |a Mass media. 
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650 0 |a Social sciences in mass media. 
650 0 |a Sociology. 
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650 2 4 |a Business Ethics. 
650 2 4 |a Media Research. 
650 2 4 |a Media Sociology. 
700 1 |a Altmeppen, Klaus-Dieter.  |e editor. 
700 1 |a Hollifield, C. Ann.  |e editor. 
700 1 |a van Loon, Joost.  |e editor. 
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