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Media and the American child

Bibliographic Details
Main Author: Comstock, George A.
Corporate Authors: ProQuest Ebook Subscriptions., ProQuest (Firm)
Other Authors: Scharrer, Erica.
Format: Online Book
Published: Burlington, MA : Elsevier, c2007.
Online Access:Click to View
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Table of Contents:
  • Demographics and preferences in media use, with special attention to the very young
  • The extraordinary appeal of screen media
  • The world as portrayed by media
  • Effects of media on scholastic performance and the developing intellect
  • Young customers : creating the modern consumer through advertising and marketing
  • Television violence, aggression, and other behavioral effects
  • Learning rules and norms : further evidence of media effects
  • Knowledge for what?