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The copywriter's toolkit the complete guide to strategic advertising copy /

"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital medi...

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Bibliographic Details
Main Author: Berman, Margo, 1947-
Corporate Authors: ProQuest Ebook Subscriptions., ProQuest (Firm)
Format: Online Book
Language:English
Published: Chichester, West Sussex, U.K. ; Malden, Mass. : Wiley-Blackwell, 2012.
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Online Access:Click to View
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