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The challenges facing brand managers today

Bibliographic Details
Corporate Authors: ProQuest Ebook Subscriptions., ProQuest (Firm)
Other Authors: Guzmán, Francisco., Iglesias, Oriol.
Format: Online Book
Published: [Bradford] : Emerald Insight, 2012.
Series:Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Online Access:Click to View
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