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Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

Bibliographic Details
Main Author: Tank, Armin.
Corporate Author: ProQuest Ebook Subscriptions.
Format: Online Book
Published: Frankfurt am Main, [Germany] : PL Academic Research, 2014.
Series:Marktorientierte Unternehmensführung ; Bd. 36.
Online Access:Click to View
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