APA Citation

Kotler, P. (2017). Marketing 4.0: Moving from traditional to digital. Hoboken, New Jersey: Wiley.

Chicago Style Citation

Kotler, Philip. Marketing 4.0: Moving From Traditional to Digital. Hoboken, New Jersey: Wiley, 2017.

MLA Citation

Kotler, Philip. Marketing 4.0: Moving From Traditional to Digital. Hoboken, New Jersey: Wiley, 2017.

Warning: These citations may not always be 100% accurate.