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Marketing 4.0 : moving from traditional to digital /

Bibliographic Details
Main Authors: Kotler, Philip, (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan, (Author)
Corporate Author: ProQuest Ebook Subscriptions.
Format: Online Book
Language:English
Published: Hoboken, New Jersey : Wiley, 2017.
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Description
Item Description:Includes index.
Physical Description:1 online resource (142 pages) : illustrations (some color)
ISBN:9781119341147 (e-book)
Access:Electronic access restricted to Villanova University patrons.