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Marketing 4.0 : moving from traditional to digital /

Bibliographic Details
Main Authors: Kotler, Philip, (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan, (Author)
Corporate Author: ProQuest Ebook Subscriptions.
Format: Online Book
Language:English
Published: Hoboken, New Jersey : Wiley, 2017.
Subjects:
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020 |z 9781119341208 
020 |a 9781119341147 (e-book) 
035 |a (MiAaPQ)EBC4785177 
035 |a (Au-PeEL)EBL4785177 
035 |a (CaPaEBR)ebr11329510 
035 |a (CaONFJC)MIL971743 
035 |a (OCoLC)964334664 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415  |b .K685 2017 
100 1 |a Kotler, Philip,  |e author. 
245 1 0 |a Marketing 4.0 :  |b moving from traditional to digital /  |c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2017. 
264 4 |c ©2017 
300 |a 1 online resource (142 pages) :  |b illustrations (some color) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
506 |a Electronic access restricted to Villanova University patrons. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing. 
650 0 |a Internet marketing. 
655 4 |a Electronic books. 
700 1 |a Kartajaya, Hermawan,  |d 1947-  |e author. 
700 1 |a Setiawan, Iwan,  |e author. 
710 2 |a ProQuest Ebook Subscriptions. 
776 0 8 |i Print version:  |a Kotler, Philip.  |t Marketing 4.0 : moving from traditional to digital.  |d Hoboken, New Jersey : Wiley, c2017   |h approximately 142 pages   |z 9781119341208   |w 2016036899 
797 2 |a ProQuest (Firm) 
856 4 0 |u http://ezproxy.villanova.edu/login?URL=http://ebookcentral.proquest.com/lib/villanova-ebooks/detail.action?docID=4785177  |z Click to View 
852 |b WWW