Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers /
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Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers /

Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW.

Bibliographic Details
Main Authors: Fromm, Jeff (Author), Read, Angie. (Author)
Corporate Author: EBSCOhost books.
Format: Online Book
Language:English
Published: New York : AMACOM, [2018]
Subjects:
Access:Online version
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