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Advertising and promotion : communicating brands /

Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' i...

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Bibliographic Details
Main Author: Hackley, Christopher E.
Corporate Author: Sage Knowledge.
Format: Online Book
Language:English
Published: London ; Thousand Oaks, Calif. : SAGE Publications, 2005.
Subjects:
Online Access:Online version
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