Cover Image
Saved in:

Advertising and promotion : communicating brands /

Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' i...

Full description

Bibliographic Details
Main Author: Hackley, Christopher E.
Corporate Author: Sage Knowledge.
Format: Online Book
Published: London ; Thousand Oaks, Calif. : SAGE Publications, 2005.
Online Access:Online version
Tags: Add Tag
No Tags, Be the first to tag this record!